It needs to stop

[EdwardBernays]

4. No and here's why

When pols claim to be an advocate for stopping gun violence - and raise money on the back of it - and then only talk about plans that would leave thousands of kids dead every year, you're not a gun safety or control advocate; you're politicizing the deaths of civilians. And when you raise money on the back of dead kids without even vaguely trying to lower numbers meaningfully it's gross and crass and people that actually care about gun victims should be offended.

Imagine if Obama's anti-Iraq War platform had been "I'll bring 10 troops home". Would you have said - well hey that's 10 troops at least"? Or would you have said he was simply playing politics with soldiers lives?

When politicians don't provide metrics to judge the success of their plans they're being unserious.

If he said "my plan will lower gun violence by at least 10% in 12 months or I'll resign" then I'd take him seriously... But this "I'll make some tepid suggestions - donate to my campaign" is just gross.