BULLIED FOR SIPPING MATCHA, THESE NYC STUDENTS SPARKED A VIRAL MOVEMENT OF 'BLACK BOY JOY'
https://www.blackenterprise.com/nyc-college-students-black-boy-joy-viral/
BULLIED FOR SIPPING MATCHA, THESE NYC STUDENTS SPARKED A VIRAL MOVEMENT OF BLACK BOY JOY
The group has now posted videos showing them do activities such as puppy yoga, dance classes, and even Pilates.
by Daniel Johnson
May 31, 2025
Khadim Thiam, 23, and nine other Black New York City college students unexpectedly went viral on TikTok when he posted a video of himself and his friends at a Dunkin Donuts smiling and toasting each other after they ordered matcha green tea for the first time.
According to NBC News, the video, which is 19 seconds long, has been watched by more than 15 million people since it first appeared in early April, but instead of finding a receptive audience, Thiam told the outlet that they found negativity.
He continued, I dont know why the internet reacted like that. So now I was like, O.K., so yall dont want to see us try matcha? Were going to start trying many other things. True to his word, Thiams group, One Strong Brotherhood, or OSB for short, has now posted more than 20 videos showing the group doing various activities such as puppy yoga, dance classes, and even Pilates.
Theres a lot of negative stereotypes and connotations when it comes to young Black men, Thiam, who is a computer science major and also the son of immigrants from Senegal, told NBC News. We deserve our credit and our place in society to be considered normal, joyful people.
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(Cooking, cake decorating, spa day
puppy yoga! hundreds of millions of views. Cheers!)